Bravo Fitness Licenses “HAVE A STRONG DAY” Slogan to Nike Europe
Thursday, June 4, 2009 at 8:53AM For More Media Information:
Jeremy Hovan
Bravo Fitness • 850.566.0914
Train@BravoFitness.net
Tallahassee, Fla. – Bravo Fitness is excited to announce that Nike Europe will use our trademarked slogan, “HAVE A STRONG DAY,” as part of their current women’s athletic campaign after the completion of a licensing deal.
Bravo Fitness received a call from Weiden+Kennedy’s Amsterdam office on behalf of Nike Europe in October 2008 requesting the ability to license the slogan as a headline within their current campaign.
Nike Europe’s current women’s campaign (“Here I Am”) is geared towards empowerment and celebration of the athlete inside every woman. Although this licensing is directed specifically at the European market, Nike Women aims to help women around the world change their lives through sport. As women train to be stronger physically and athletically, so their lives as a whole will become stronger also.
“We can’t control everything that happens to us in life – our current economic situation being one of the largest and most recent unknowns,” said Bravo Fitness founder Jeremy Hovan, “but we can stack the deck in our favor – we can always take charge of our health and wellness as this can be done without the expense of gym memberships or even at-home workout equipment. I am thrilled beyond words that a slogan developed to inspire people to make a positive change in their lives will be taken to the masses via Nike. It is an honor to partner with Nike and see them deliver our catch-phrase to the masses. We wish them all the best in their efforts.”
Bravo Fitness - Established in 2005, Bravo Fitness in Tallahassee, Florida was founded with fitness, wellness and inspiration as its cornerstone. Bravo Fitness is here to positively influence individuals in seeking their personal best health, fitness and wellness for a lifetime of well-being.
Bravo Fitness. Have A Strong Day.™
www.HaveAStrongDay.com
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